Star Qualification

Star Qualification is a visual and objective way to identify how ready a lead is to buy. Each lead receives 1 to 5 stars, based on the information collected during the conversation and the qualification criteria defined by the company.

The more stars, the higher the conversion potential — and the higher the commercial priority.

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✅ How Each Level Works

Level	Rating	Meaning	Recommended Action
⭐	Unqualified Lead	Little or no interest. Basic information incomplete.	Add to nurturing → basic automation
⭐⭐	Cold Lead	Shows curiosity but no clear intent or inadequate profile.	Nurture with content → occasional follow-ups
⭐⭐⭐	Warm Lead	Good fit and initial interest, but missing timeline or budget definition.	Continue active nurturing → additional qualification
⭐⭐⭐⭐	4 Stars	Strong interest and good fit. Missing just one factor: urgency, budget, or decision-maker approval.	Active commercial contact → proposal & negotiation
⭐⭐⭐⭐⭐	Hot Lead (High Priority)	Ready to buy. Ideal profile + clear need + budget + defined timeline.	Priority handling → immediate closing

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🧠 Visual Summary of the Lead Journey

⭐ → Awareness ⭐⭐ → Interest ⭐⭐⭐ → Consideration ⭐⭐⭐⭐ → Evaluation ⭐⭐⭐⭐⭐ → Purchase Decision

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🎯 Why Use Star Ratings?

• Easy for any manager or team to understand

• Quick prioritization of the most valuable leads

• Clear alignment between marketing and sales

• More assertive decision-making

• Reduced effort on low-conversion leads

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💡 Quick Example

Lead	Interest	Fit	Budget	Urgency	Rating
João	High	Ideal	Low	Low	⭐⭐⭐
Marta	Medium	Partial	Medium	High	⭐⭐⭐⭐
Diego	High	Ideal	High	High	⭐⭐⭐⭐⭐

➡ Diego should be contacted first.

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Star Qualification makes lead assessment clearer, more visual, and more efficient. It helps the sales team focus on what truly drives results:

Less effort on the wrong leads, more speed with those who are ready to buy.