Complete Your Business Verification
Business Manager (BM) verification is required to unlock Meta’s advanced features, strengthen your business credibility, and ensure compliance with advertising and commerce policies.
This guide walks you through exactly what you need, how to complete the verification, and how to troubleshoot common issues.
📌 What You Need Before Starting
Prepare the following official company documents and information:
Legal Business Name (exactly as registered)
Company Registration Number (e.g., CNPJ)
Full Business Address
Recent Proof of Address
ID of the Legal Representative
Official Company Website (if applicable)
⚠️ Important: All submitted information must match exactly what is entered in Business Manager.
How to Verify Your Business in Business Manager
1️⃣ Step 1 — Access Business Settings
Go to the Business Manager settings page: 👉 business.facebook.com/settings
Select the Business Portfolio you want to verify.
Scroll down to find the Business Info section.
Carefully fill in all required details.
Required Information
Legal Business Name (exactly as registered)
Full Business Address
Business Phone Number
Official Website
Tax ID / Company Registration Number (CNPJ)
Below these fields, you may find additional settings such as advertising account limits and security options. Make sure all information is correct and up to date.
2️⃣ Step 2 —
Configure Security Requirements
To unlock the Start Verification button, you must complete all mandatory security settings.
Enable Two-Factor Authentication (2FA)
Go to:
Security Center → Business Verification
Activate two-factor authentication for:
All users or
Only administrators
Choose your preferred code method:
SMS
Authenticator app
🔒 Why this matters: 2FA adds an extra layer of protection. Whenever someone attempts to access your account, Meta will send a verification code to ensure that only authorized users can log in.
Add a Second Administrator
Adding a backup admin increases account security and prevents loss of access.
Steps:
Go to Users
Add a trusted person as a Business Administrator
This ensures you can recover the account if the primary admin loses access.
🌐 Domain Verification (Required)
Domain verification is another essential requirement for unlocking the “Start Verification” button.
How to verify your domain
In the left menu, go to: Brand Safety & Suitability → Domains
Click Add Domain
Enter your domain (example:
www.yourcompany.com)Follow the verification instructions provided by Meta
Meta will give you a code or method to prove ownership:
Add a meta tag to your website
Or update DNS records in your hosting provider
This process verifies that the domain truly belongs to your business.
3️⃣ Step 3 — Start the Verification Process
When all previous steps are completed, the Start Verification button will appear.
How to proceed
Click Start Verification
Select the country where your business is registered
Fill in all required information accurately
If your company does not appear in the list, select: “My organization is not listed”
Upload the necessary documents:
Acceptable documents include:
MEI Certificate or Articles of Incorporation (Contrato Social)
Government-issued ID of the legal representative
Other documents proving business legitimacy
Review Time
Meta typically reviews submissions within 2–3 business days. Once approved, your status will change to Verified, giving you enhanced operational stability.
Tracking Your Verification Status
After submitting your documents:
You can track progress in the Security Center
Meta may request additional documents
Review timelines vary by region and request volume
Keep an eye on your email — Meta often sends follow-up instructions or approval notices
Best Practices for a Smooth Approval
✔ Use official, clear, legible documents ✔ Avoid abbreviations or inconsistencies between documents ✔ Ensure the legal name, address, and tax ID match exactly ✔ Prefer using corporate email addresses instead of personal ones
Completing verification early helps guarantee stability for your WhatsApp integration and acquisition campaigns.
What If the “Start Verification” Button Doesn’t Appear?
This is common — and there are two proven methods to force-enable the verification flow.
Option 1 — Add a Facebook Page
Go to Business Settings → Accounts → Pages
Click Add or Add a Page
Link your Facebook Page to Business Manager
Return to the Security Center
Refresh the page
➡️ The Start Verification button should now appear.
Option 2 — Create a Developer App (Guaranteed Method)
If adding a Page doesn’t resolve it:
Go to developers.facebook.com
Click Get Started and create a developer account
Select Create App
Choose Business as the app type
Fill in basic information (app name, email, purpose)
In the app settings, go to Permissions & Features
Search for any Page-related permissions
Click Request Advanced Access
At this point, Meta will require you to verify your business before granting advanced permissions — and this action will unlock the verification option in Business Manager.
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