Monitor the Health of Your Number

Monitoring the health of your WhatsApp Business number is essential to ensure high deliverability — especially if you work with automations, campaigns, or active integrations.

In this guide, you’ll learn how to check, interpret, and act based on the health metrics provided by Meta.

What is “Number Health”?

Number health is a set of indicators that show how your WhatsApp Business account is being perceived and used. The main evaluated points are:

• Messaging limit: how many messages you can send within 24 hours

• Volume by category: how much was sent in Marketing, Utility, and Authentication

• Quality: user feedback over the past 30 days

  • Can be: High, Medium, or Low

These insights help you detect issues before they turn into real restrictions.

How to check number health

1️⃣ Access the Meta Business Suite

Go to business.facebook.com, log in, and open Settings from the left menu.

2️⃣ Access your WhatsApp Accounts

Inside Settings, open Accounts → WhatsApp Accounts.

3️⃣ Select the WABA and open the Manager

Choose the WhatsApp account you want to monitor. Then click WhatsApp Manager (bottom-right corner).

4️⃣ Open the Insights tab

In the left menu, select the desired number and click Insights.

5️⃣ View your sending data and distribution

Scrolling down, you will find:

• Distribution of messages between Marketing, Utility, and Authentication

• Cost estimates

• Sending trend charts

6️⃣ Check the Quality indicator

At the bottom of the page, you will see the Quality chart, which shows how your number is being perceived by users.

• 🟢 High: everything is fine

• 🟡 Medium: caution — something may evolve into a restriction

• 🔴 Low: high risk — take action immediately

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🚨 What to do if your quality drops?

When your number’s quality starts to decline, the most important step is to slow down. Pause your sends for one or two days and use this time to review what was recently sent, especially templates.

Sometimes the issue lies in the tone, the frequency, or in messages that do not deliver real value to the recipient. Adjust your communication to be clearer, more direct, and free of exaggerations, avoiding aggressive phrasing or anything that feels like forced attention-grabbing.

It’s also important to look at your contact base: send only to people who have given consent, remove users who no longer engage, and make unsubscribing easy to reduce complaints.

After this cleanup, resume your sends more carefully, prioritizing truly useful messages and reducing marketing for a while.

Monitor your metrics daily — deliverability, blocks, complaints — and make small adjustments according to audience behavior.

With consistency, periodic review, and strict adherence to Meta’s policies, your quality will naturally recover.